Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the Language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Introduction

Chapter 1: Type in Context

Definition and Function

In Practice

Chapter 2: Essential Elements

Anatomy and Terminology

Chapter 3: On Typefaces

Categories of Type

Selection Considerations

In Combination

Chapter 4: Typesetting Factors

Space and Spacing

Alignments and Paragraphs

Hierarchy

Aesthetic Tailoring

Chapter 5: Structure

Baseline Alignment

Grid Systems

Alternate Methods

Appendices

Readings

Contributors

Image Credits

Index

Acknowledgments

About the Author

Kristin Cullen is a graphic designer, author, and educator. Her work has appeared in national and international exhibitions, as well as publications, which include Graphis Poster Annual, Graphic Design USA, American Corporate Identity, and Print. She also authored and designed Layout Workbook: A Real-World Guide to Building Pages in Graphic Design, published by Rockport Publishers. She lives in Cincinnati, OH. Visit her online at http://www.kristincullen.com.