• Coopzone
Image du produit Effective HR Communication : A Framework for Communicating HR
Régulier
  • 64,95$
  • Membre: 6109$
Vous pourriez économiser 3,86 $ en devenant membre
Considerable time and energy go into the design of an HR program but, typically, not as much energy is devoted to the project's presentation to employees, stakeholders, and customers.  Meeting the need for HR and internal communications professionals to master how to turn sometimes dry material into an interesting and engaging message for employees while also articulating the business/financial benefits to senior management, Effective HR Communication proposes a 7-step model for planning, launching, and measuring the success of a communication campaign. Deborah Corey tackles new areas that are transforming communications campaigns including how to use and embrace technology as a medium for effective communication, how to understand the needs of target audiences in multi-generational and multi-cultural workplaces, and how to communicate in a global context. In addition, she presents case studies to practically spell what works and what does not work.

Introduction
Why is communications important?
What are the objectives of effective communications?
What are the challenges of communication?
What is the IMPACT communications model?
Conclusion
References

01 Investigation
Introduction
How to ask questions
How to analyse data
How to create objectives
Conclusion
References

02 Medium
Introduction
Different types of media
Selecting the right medium
Getting the right mix
Conclusion
References

03 Planning
Introduction
Why plan?
How to plan
Conclusion
References

04 Allies
Introduction
What is an ally?
Why do we need allies?
How to identify and select allies
How to work effectively with allies
How to work with different types of allies
How to work effectively with managers
Conclusion

05 Content
Introduction
What is content?
Why is content important?
Some guiding principles
How to create effective content
Things to consider
Conclusion
References

06 Testing
Introduction
Why should we test?
What to test
When to test
Methods for testing
How to test
Conclusion
Reference

07 Case study: BT Group plc saveshare
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author’s notes

08 Case study: LV= pensions
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author’s notes

09 Case study: LV= !nnovate
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author’s notes

10 Case study: Merlin Entertainments
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author’s notes

11 Case study: Reward Gateway Project Solar
Who are they?
What was the situation?
What did they do?
What did they achieve?
What would they recommend?
Author’s notes

12 Conclusion
Summary of IMPACT model
Winning attitude
Final words of wisdom
Happy ending

Index

"An excellent overview of why communication is such a vital part of HR programmes."
"Few people have more experience in communicating HR programmes than Debra, and her book reveals all that experience and knowledge.  This book will help you put your HR policies into practice."
"Practical, informative and full of warmth and fun.  Debra's disarmingly honest accounts of her own experiences draw you in and connect you to the learning points."
"Whatever part of HR change you look at, the common factor is the need for planned, well thought-out and appropriate communication.  This engaging book is a comprehensive guide to how to achieve this."
Debra Corey is Group Reward Director at Reward Gateway, which provides employee engagement technology to companies.  She has over 30 years of experience as a Rewards practitioner at global organizations such as Honeywell and Gap, and in 2012 she received the industry's Employee Benefits Professional of the Year award.

Catégories

Caractéristiques

    • ISBN
      9780749476168
    • Code produit
      984784
    • Éditeur
      Kogan Page, Limited
    • Date de publication
      28 mars 2016
    • Format
      Papier