You already understand the importance of quality communication. But good communication is built not on speaking but on listening. When we learn to actively listen—to listen well—this ability resonates through all our relationships and interactions. Research has found that by listening actively, you will obtain more information, increase others' trust in you, reduce conflict, and better understand the message being delivered. You’ll learn exactly how to: •Understand the 3 essential stages of listening •Clearly identify what matters most at every point in a conversation, transforming how others perceive you. •Develop empathic listening techniques •Use simple, proven skills to genuinely connect, build trust, and strengthen all your relationships. •Provide meaningful emotional validation •Make others feel deeply understood and valued with simple validation methods anyone can learn. •Avoid 13 common listening roadblocks •Recognize and overcome habits sabotaging your communication—so you can finally be heard clearly. In modern times, prospects are more educated than ever. They can find out 90 percent or more about your product and industry before they ever have to talk to a salesperson. The best way to overcome this hurdle is to be a better listener than ever before. Your goal as a salesperson is to find out exactly what the prospect wants or needs and give them exactly that. You can’t do that if your listening skills are not on point.